Questions? [email protected]
Make your funnel pay for its own ads, counted in real money by an engineer who came back to marketing
Growing a business is a cashflow problem. For about five years I grew my own consultancy on zero cash: do the work, pay the team, wait about sixty days to be paid.
From my own accounts, dated, and labelled as money that reached the bank or as Meta's count.
You work out what a buyer is worth across your whole funnel, the first sale and what they buy after it. Then you set the most you can afford to pay for one.
You decide with numbers whether to keep going, change something or stop. When the sum works, your funnel pays for its own ads.
I tried cold outreach in every form, organic content on a schedule, search, paid ads on several platforms, books with bumps and upsells, a membership, affiliates, creators, podcasts, retail listings and direct mail to a hand-built list. Cold outreach is fine for a $500 sale. A multi-million-dollar project is a different animal: trust, proof and timing.
Trust comes with a referral and a coffee with no pitch in it. Timing is the killer: supply teams, readiness to do the work. Seeds get planted for years until it lands. So the funnel in this book has two jobs: run that coffee-chat series faster, from cold, and keep the seed planted until the timing is right.
Most marketing runs on gut feel and creative. Mine runs on data science and automation, and is counted in the bank. You get the book as an EPUB and a PDF, by email.
Three more follow.
Written for experts who are good at their craft and tired of gambling on ads. You sell what you know: a course, a book, a program, a service.
You would rather hand it over. My company runs the ads for your offer and is paid per buyer it delivers.
211 pages, as an EPUB and a PDF, by email.
Reply to the receipt email any time in the next 60 days and the $5 comes back. No form, no reason. You keep the files.
My book campaigns spent A$5,911 by 12 October 2026 and never paid back, and the book shows the sum that proves it.
A win is what everybody publishes, so it carries almost no information. A loss with a number on it can only come from somebody who was measuring.
Each number is dated and labelled as money that reached the bank or as Meta's count.
One week, Meta reported 28 sales and the bank settled 22. I found it because the Stripe payout did not match the sales count: three senders were telling Meta about each sale.
After that the payment ledger became the source of truth. Meta and Stripe will disagree, and then Meta pumps money into whatever it thinks is winning, so the fix changes where the budget goes.
I give my own read of how Meta decides who sees a new ad, without the magic, with the check I ran on it.
The book leaves a funnel read from the bank, a buyer with a known worth, and a kill number written before the week.
AI drafted this book from my own records, like a team of juniors I briefed and checked. I did not write every sentence. The facts, the numbers and the money are mine.
Four rounds of blind AI review passed a batch of ads that carried a number nobody could check. I caught it by reading. Chapter 6 covers checking your numbers with AI.
Kill an ad set when it has spent twice your target cost per buyer with no sale and is past day three. Twice the target is also the minimum spend. A loss limit caps the whole experiment, and you write it once, while nothing is running.
The number is written before any money moves, and a product that misses it dies on that number. A partner and I built a system to analyse swimming technique with an accuracy target set in advance. It topped out at about fifty percent, after real money and two years, and I killed it.
I am heavily ADHD. Starting things was never the problem, week eight is. So the number is written first.
An EPUB and a PDF, 211 pages, sent by email. It is also in your Library at portal.sixtysteps.co.
Experts who are good at their craft and tired of gambling on ads. It is book 1 of the series Marketing Funnels, Engineered.
No. No result on anyone's business is promised; anybody promising an outcome in advance is guessing.
Yes. AI drafted it like a team of juniors I briefed and checked. It does not decide when the work is done.
Reply to the receipt email within 60 days and the $5 comes back. No form, no reason. You keep the files.